office space

MICHELLE

Warren

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Background

Michelle Warren is President of Catalyst Consulting Group, a firm specializing in providing strategic solutions to the commercial furniture industry to enhance companies' sales and positioning within their industry and distribution.

Michelle has been in the commercial furniture industry for over 25 years with experience on both the dealer and manufacturer side of the industry. She has experience at the EVP, VP and National Sales Manager level for large and small manufacturers. She has an in-depth understanding of and experience in creating programs to target and sell to the Federal Government, State Government, Higher Education, as well as working with Cooperative Purchasing organizations.

She has helped with creating sales strategies, strategic planning, 3-5 year road mapping, targeted marketing plans, distribution development, and training for reps and/or dealers to name a few things in her repertoire.

Michelle has never met a dog she didn’t like and is extra fond of her beagle, Zoe. Michelle enjoys meeting people (and dogs) and making connections happen.

 

If you want to connect with Michelle, you can reach her at Michelle@strategic-catalyst.com.

What are people saying

TODD HOLDERNESS

EVP of Sales | Fellowes Contract Interiors

  • Michelle built a government program and team at ESI/Fellowes over her 5 years adding millions of dollars in incremental government sales year over year. It is safe to say, Michelle is an experienced industry strategist, a savvy expert in the focused vertical markets we play in, and a growth-oriented leader.

RICH SASSONE

Principal | Integrity Contract Office

  • Michelle is a pleasure to work with and a wealth of GSA knowledge.  When I started my former position as Allseating’s Interim Director of Government Sales, she "took me under her wing” and shared her personal wisdom as well as teaching me where to go to find more answers on my own.  The more questions I asked, the more apparent it became how knowledgeable she was is well as how connected she is to the public sector community.  I would highly recommend Michelle to any organization seeking guidance in the government/ public sector arena!

KRISTEN BENAVIDES

Principal | Pink Gemini Reps

  • I have known Michelle for ten years and would highly recommend her as an expert in contract interiors.  She is intelligent, creative, fun to work with, and a strategic thinker.  Public sector work is where Michelle really shines; she understands how to leverage contracts like no one else in the industry.

REBECCA BOENIGK

President and CEO | Neutral Posture

  • Michelle is highly qualified and extremely knowledgeable about the furniture industry, distribution networks, selling to commercial clients and selling to government agencies.  She has extensive experience in creating distribution programs that help create loyalty and increase revenue.  She knows how to build strong relationships and she has an impeccable reputation.

DAVE BLOCH

Chief Executive Officer | INDEAL

  • Michelle is big thinker and a trail blazer.  Her knowledge of the various components of the ecosystem of the commercial furniture interiors industry is second to none.  Michelle brings new perspective to every organization that she has been a part of and I would not highly recommend her to anyone!

SID MEADOWS

Founder & Principal | embark CCT 

  • I’ve worked with Michelle for many years.  She has an in depth knowledge of the industry and well versed in helping manufacturers and dealers develop key vertical market strategies to grow their business.

MIKE BLESSINGER

VP, Sales and Marketing | Indiana Furniture

  • Michelle has been a well-respected and valuable resource for many in our industry through her willingness to share her experience and knowledge as a peer, a supplier and advisor in multiple roles.  I trust her input on any subject to be honest, no-nonsense and come from her broad perspective of the industry.

KAY SARGENT ASID, IIDA, CID LEED® AP, MCR.w, WELL AP

Senior Principal | Director of WorkPlace, HOK

  • I have known Michelle for ten years and would highly recommend her as an expert in contract interiors.  She is intelligent, creative, fun to work with, and a strategic thinker.  Public sector work is where Michelle really shines; she understands how to leverage contracts like no one else in the industry.

MIKE VARLJEN

National Sales Manager | Mayer Fabrics

  • Michelle Warren and I met through a group called Executive Forum. This is a group of Sales Managers/VP of Sales that network together about sales, sales representatives, dealers, A&D, government and contracts.  Michelle’s energetic personality and knowledge of sales, government and contracts is a huge benefit to our group. Just recently, Michelle was able to share her knowledge with my company about the VHA IDIQ. She was able to explain how the IDIQ works and how products go out to bid. She was also aware that on this contract anything that is part of the TAA program can be purchased. Personally, I would love to have a Michelle working at my company! I am sure we will be using her for more information down the road.

RICH OLIVER

Chief Commercial Officer | 9to5 Seating

  • I have had the pleasure of working for and with Michelle over the last 15 years. Her overall industry knowledge and specifically public sector knowledge is excellent. She not only understands the manufactures standpoint, but also understands the end user and dealers concerns and challenges. This insight is what gives Michelle such a unique perspective and ability to deliver the best overall strategy. I highly recommend working with Michelle, she is a true asset to any company.

RYAN HAY

Director of Sales | Nightingale Corp.

  • Michelle has the ability to instill confidence and calm within a few minutes of meeting her. The level of industry knowledge and foresight she has garnered over her 2 (plus) decades of experience makes her one of the furniture industries true leaders. Michelle has an amazing capacity to listen, this allows her to construct a unique and tailored approach with each client and account.

LISA MERDER

Vice President | Workspace Sales Solutions 

  • A go to resource is Michelle Warren! Her furniture industry knowledge has amazed me these past 20+ years.  Working with Michelle growing cooperative contracts in the public sector has been remarkable. She is a creative thinker and executes to the plan.  As part of that plan, you must have dealer programs to grow the business and reps who know the business.  Michelle has created several plans, trained, and executed to those plans.

DALE BUCH

Consultant | FSS Schedule 71

  • I have worked with Michelle Warren for almost 15 years from her days with AIS to Fellowes.  Michelle’s collaborative and innovative spirit make her the go-to expert for public sector and Federal Government markets. Michelle has remarkable creativity, dedication and forward-thinking strategies. Michelle is detail-oriented, organized and always open to constructive feedback, making our business relationship long lasting, pleasant, and productive.