8 ways to end the buying season with power, strength & success!
NeoCon 2024! It’s that time of year again, time for most of our industry to focus on their new showroom, to plan their rep meetings and...
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Michelle Warren
- Mar 4
- 4 min
Looking Back on 2023 and Forward to 2024
One of the most asked questions I hear is “How did sales look in 2023 for Public Sector and what is the forecast for 2024?” Everyone knows
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Michelle Warren
- Jun 27, 2023
- 5 min
GSA Innovation Lab - What’s it all about? How can you get involved?
Nearly a month ago, I saw a post on LinkedIn that totally caught me off guard. GSA announced the ribbon cutting for an Innovation Lab in...
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Michelle Warren
- May 2, 2023
- 5 min
Delving into Public Sector - April 2023
CMMC (Cybersecurity Maturity Model Certification) is an acronym I have been hearing about in the GSA world for well over a year, which...
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Michelle Warren
- Feb 24, 2023
- 4 min
Delving into Public Sector - February 2023
In this issue we continue our exploration of big Public Sector happenings that occurred at the end of 2022 and how they will affect the way
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Michelle Warren
- Nov 28, 2022
- 5 min
Delving Into the Public Sector with Pat Morrison
This month I am changing up my interviews to include a “man in public sector”, Pat Morrison. Pat has a long, diverse history in his...
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Michelle Warren
- Nov 3, 2022
- 11 min
Women in Public Sector – Eileen Kent, Federal Sales Sherpa
Eileen has a long career of selling to the Federal Government, has owned her own consulting company for over 10 years, and is known as the F
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Michelle Warren
- Oct 5, 2022
- 4 min
Delving into Public Sector - MythBusters #3: 4 Myths Surrounding Pricing to the Federal Government
As we continue busting through some of the many myths surrounding selling to Public Sector, especially the Federal Government, in this edit
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Michelle Warren
- Jul 22, 2022
- 4 min
Delving Into Public Sector: MythBusters #1
While debating what would be the next topic to address in this column, I decided we could all benefit from a “Myth Busters” version of...
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Michelle Warren
- Jul 6, 2022
- 4 min
Delving Into Public Sector
I do not know how it is June already, but for those of us who sell to the Federal Government, June means we are in the home stretch of...
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Michelle Warren
- Feb 28, 2022
- 4 min
February 2022 - Delving Into the Public Sector
We have talked a lot about planning and targeting contracts that your organization wants to be on, but as I was driving the other day I...
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Michelle Warren
- Aug 1, 2021
- 4 min
August 2021 - Delving Into Vertical Markets
As with any vertical market, GSA has some unique aspects that are important to know when pursuing business with federal government...
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Michelle Warren
- May 1, 2021
- 4 min
May 2021 - Delving Into Vertical Markets: Tips & Tricks for Being Successful
As you are determining whether or not to focus on a vertical market, there are many things you should consider, but today I want to hone...
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Michelle Warren
- Apr 1, 2021
- 4 min
April 2021 - Vertical Markets: Tips & Tricks for Being Successful
Through this column I hope to impart some of the wisdom I have learned in the 26 years I have been in the furniture industry and...
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