Vertical Markets

May 30, 20234 min

A New Vertical Worth the Pursuit: Nonprofit Sector

One of the fastest growing ways to sell to State, Local & Education is through cooperative purchasing contracts whether it be OMNIA...

May 2, 20225 min

Women in the Public Sector - April 2022

This issue we continue the series of meeting successful women who have built careers in or with a focus on Public Sector. Lisa Merder is...

Aug 1, 20214 min

August 2021 - Delving Into Vertical Markets

As with any vertical market, GSA has some unique aspects that are important to know when pursuing business with federal government...

Jul 1, 20214 min

July 2021 - Delving Into the Public Sector

There are many free resources to help you better understand selling to the Federal Government. We will review some of the primary resources

May 1, 20214 min

May 2021 - Delving Into Vertical Markets: Tips & Tricks for Being Successful

As you are determining whether or not to focus on a vertical market, there are many things you should consider, but today I want to hone...

Apr 1, 20214 min

April 2021 - Vertical Markets: Tips & Tricks for Being Successful

Through this column I hope to impart some of the wisdom I have learned in the 26 years I have been in the furniture industry and...