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Strategic solutions for the

Commercial Furniture Industry

meet michelle

Michelle Warren | President

Michelle is a leading force in the commercial furniture industry with 27 years of experience. Holding executive positions on the manufacturing and dealer side, she is known as a strategist with a passion to distill difficult topics for easy learning and selling. 
Her talents resulted in unprecedented sales growth throughout her career and ultimately led her to the public sector; demystifying how to position product sales to the government. Her success and easy to understand approach lead her to open Catalyst in 2021.


here's how we can help


Explore federal, local, education and cooperative solutions.

Commercial Sales

Explore what is needed for a successful sales program through commercial furniture independent reps and dealers.


Todd Holderness,

EVP of Sales, Fellowes Contract Interiors

Michelle built a government program and team at ESI/Fellowes over her 5 years adding millions of dollars in incremental government sales year over year. It is safe to say, Michelle is an experienced industry strategist, a savvy expert in the focused vertical markets we play in, and a growth-oriented leader.


Kay Sargent,

Sr Principal, Director of WorkPlace

Over my many years of working in the industry I have encountered few individuals with a deeper knowledge and understanding of government and public sector clients then Michelle Warren. Her expertise, experience working with the A&D community,  end-users, and creating rep and dealer programs is unmatched. I can highly recommend Michelle to aid in the development of a Federal sales strategy and approach.


Rich Sassone,

Principal, Integrity Contract Office

Michelle is a pleasure to work with and a wealth of GSA knowledge.  When I started my former position as Allseating’s Interim Director of Government Sales, she & took me under her wing” and shared her personal wisdom as well as teaching me where to go to find more answers on my own.  The more questions asked, the more apparent it became how knowledgeable she was is well as how connected she is to the public sector community.  I would highly recommend Michelle to any organization seeking guidance in the government/ public sector arena!

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